Quality assurance for the benefit of your customers? Yes, it’s true it can be done and not remain the folk lore that some, more cynical among us, may think.
Whenever an organization begins to consider quality from a customer point of view, a whole new world of opportunity and customer satisfaction can open up. But don’t get too confident, just yet. Just to be annoying, those potential revelations can also shine a spotlight toward the proverbial can of worms.