Tough objectives lead to strong results. Perseverance is what drives us to achieve those objectives.

Rome wasn’t built in a day. We all know that.

But in business, we are sometimes a bit too impatient when it comes to seeing results.In our haste and rush to find the “quick wins”, we often choose the quickest, but not always the best, way.

Every day we unconsciously surrender to the power of associations. And sometimes their annoying and even painful side effects.

Take, for example, the incredibly beautiful Für Elise by Ludwig van Beethoven. What comes to mind when you hear this world-famous tune? Probably not what Beethoven was thinking of when he composed it. 

Whenever I hear the word perception, I always think back to a discussion I had with an experienced business owner from my town.

He wanted to give his eighteen-year old son a life lesson about perception and told him the following story.